Archive for March, 2010

Social Media Marketers Gone Wild

social media marketingI have a confession to make.  I am terrified to log on to my Facebook account.  That’s right.  Terrified.  I ran away from MySpace years ago and I recently stop following close to 500 people on Twitter. The internet is starting to become the most frightening place in the world.

Why? Because Mad Social Media Marketers are taking over the world.  OK, maybe just my world, but it’s all the same.

MySpace was once a great place to catch up with old high school friends.  The same for Facebook and Twitter.  But now its just one big marketing mad house.  Every time I log into Facebook I am bombarded with “My company is the best thing since slice bread “,” Buy Magnetic Sponsoring from me and my all time favorite “Would you invest in the next Burger King for $200 per month.”

The internet has leveled the playing field.  Anyone with a computer and a pulse can advertise their business on the internet.  Hence, the problem of too many network marketers, affiliate marketers and internet marketers posting junk all over the web.  The internet now has a pollution problem and if you don’t want to be part of the problem there are a few steps you must take.

No, I don’t want to join your company!

Don’t advertise your business.  No one cares what business you are in, especially if you can’t help them become successful.  Why would someone join your business?

So, if you can’t market your business, what should you market?  You, Yourself and You.  People follow leaders, not businesses or comp plans. People want to connect with people that are funny, confident, and smart, not some salesman.

Become an invited guest and stop stalking!

Market yourself to people by providing value and solutions.  99.9% of network marketers don’t know anything about marketing.  Teach people everything you learn and before you know it you will have an internet following.  People will begin to welcome your advice and look forward to it.

Over time as people become familiar with you and your work, they will become use to following you.  Next thing you know, you’ll be signing up more distributors than a Kardashian girl has dates.

Build Lasting Relationships

There is an old saying “People don’t care how much you know, until they know how much you care”.  If you are just looking to sign up new distributors or make a quick buck online, forget it.  Show real interest in your prospects.  If you don’t have an answer to their problem, find it.  In the long run you will have helped two people.

Be Interesting

This is what social media is all about.  Be interesting, be funny, and be controversial. This is how you would make friends at a party and the same thing goes for this huge party we call social media.

Don’t Follow The In – Crowd

This is what my mom always told me and she was definitely right when it comes to internet marketing.  And besides, everyone you see posting their junk on social media sites are struggling to sponsor reps or make money online, that’s why they are spamming your Face book page.

Let’s all do I part to make social media an enjoyable place to hangout. That is if you are truly a leader and ready to enhance the lives of people around you.

I beg you social media marketers, allow me to come back to Face book in peace.  That is if you are serious about making money online.  The choice is yours.

By the way, you can follow me on twitter and get free marketing tips.

10 Magic Words To Create Marketing Magic

10 Magic Words In CopywritingInternet marketing can be a scary place full of ghost and goblins trying to sell widgets, gadgets, and marketing magic in a bottle.  Everybody is just flooding the internet with marketing.   You may be feeling overwhelmed  trying to break through of all the clutter.

Well, I have good news and bad news;

First the good news – Most blogs, articles, or advertisements never get read.

Bad news- This probably includes you and your marketing efforts.

More Good News – These 10 words will magically have more people opening your emails, clicking your Google ads, visiting your blog.  You get the point.  Well without further ado, here are 10 words that master copywriters use to sell like magic.

  1. Free – This word just drives people wild.  Hmm, I wonder why.
  2. You and Your – Make your reader feel like you are talking directly to them.
  3. Announcing
  4. Introducing – These last two magic words works great in headlines or even on social media sites.
  5. New – Everyone wants the newest latest thing to hit the market, including your prospects.
  6. Secret & secrets – Shh….. Can you keep a secret?  Well, I can’t.   Get all my Copywriting Secrets for free.  ;-)
  7. How to – Again, this talks directly to your reader.   Works great for SEO copywriting. Think long tail keywords.
  8. Guarantee & guaranteed - This one works so good it isn’t even funny.  Remember, don’t make guarantees that you can’t keep.
  9. Magic & Magical – These two work like magic.
  10. Easy- Human beings are lazy.  We are always looking for the easiest way to do things, include write copy.

These words work for all you copywriting needs.  Whether its writing headlines, Google Adwords, or just writing blog posts.  It takes more than just knowing these words.  Knowing how they push your prospects hot buttons and taking action,  that’s where the real magic happens.

Speaking of taking action, I am shocked that some of you haven’t subscribed to get Free access to my newsletter that will have you sponsoring new reps like magic.