articles

Article marketing has changed forever. Let me explain. Gone are the days where you can write an article, spam it with keywords and get traffic. Everyone is writing articles and blogging because it’s free. And lest face it, there are a lot of horrible articles out there. (I may have been responsible for quite a few in the past).

I am sure we all can agree that the internet is filled with people fighting for the same pool of customers. Once any medium of advertisement becomes common place, it looses its effectiveness. Once this takes place there is only one way to outperform your competition; Words. Words that grab your attention like a date watching a scary movie.

Your potential prospects and customers are bombarded with advertisement every day, including articles and blog posts. The words you choose will either break out of the clutter called internet marketing or be added to the land of the lost articles forever.

I remember the first article I wrote. Ugh. Terrible. Horrendous. Scary. You get the point. I was lucky enough to have someone give me a book on copywriting and I’ve been a sponge ever since. I’m still learning and have a lot of learning to do. But I have picked up a few copywriting skills that have made my writing better tenfold.

Here are a couple of copywriting tips I learned along the way. Hope they help.

Attention:
The best way to break through the internet clutter is to write headlines that demands the reader’s attention. Be funny. Be controversial. Be valuable. How – to articles are my favorite to write because they keep the readers engaged.

Stories Sell:
Tell a story. If your niche market is weight loss, tell a story of someone who lost a lot of weight. It doesn’t even have to be your story. Tell stories that are emotional and captivate your audience.

Make it easy on the eyes:
We are living in the ADD generation, especially when it comes to reading internet copy. You have to be able to keep your readers’ attention long enough to get them to take action. The easiest way to write copy that’s easy to read is with bullet points, short paragraphs, and use short words.

Make it valuable:
Before I write an article ask yourself, “Why am I writing this article”, “Who am I writing this article for”. If you are writing articles just to get traffic to your site, you will never be an effective article marketer. Decide who your most important reader is and write for that person. Answer a question or solve a problem and you will be well on your way to creating raving fans that will send your article into viral marketing world.

Writing good internet copy is without a doubt the most important skill you can learn in today’s internet marketing world. It doesn’t matter if you are using pay per click or you tube. It still comes down to you copywriting skills.

I hope these tips help you become a better copywriter.

If you have some tips, please leave them in the comments section, my readers will love you for it.

Thanks,
Jameel Rush

Filed under: Internet Marketing

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